An LCMS is not an LMS
One of the most common questions we hear is, “Are you an LMS (Learning Management System)?”
LMS (Learning Management System)
An LMS is a platform that manages learners and events. It is primarily used for the assigned delivery and tracking of formal course completion and the administration of programs and competencies, including online, virtual classroom and instructor-led. It is not typically used to create content. Published content simply lives inside an LMS, and any content updates or changes are managed outside of the system. Any content that resides in the system is locked in a published format, as it is not a content or asset repository.
LCMS (Learning Content Management System)
An LCMS is a platform that supports the entire content creation and delivery lifecycle through authoring, publishing, delivering and measuring content. It provides authors a centralized location to collaborate on projects so content can be synced and reused in a variety of outputs. Content becomes a single source of truth and assets can be assembled into courses, lessons, or more targeted microlearning or job aids, and reused in different ways to personalize content for different audiences and needs. Separating content from presentation unlocks content from a single format, so it can be synced and reused in a variety of outputs, eliminating duplication and rework. Tagging and metadata allow authors to tailor content to specific audiences with the ability to filter by role, region, product, etc. Content can then be distributed in or out of an LMS.
Not a Matter of One Versus the Other
Both systems have their strengths, so it shouldn’t be a question of “either or.” While an LMS has a viable place in the learning industry, its purpose is to track and report the completion of educational courses and training programs. An LCMS is designed to allow the author to manage content through its entire lifecycle, from authoring to delivery and analysis. While each serves a different purpose, both platforms can work together to provide a complete end-to-end solution.
Unlike external authoring tools, all types of content can be housed in an LCMS. Authoring can be done within an LCMS, or content can be integrated from proprietary tools, such as Storyline and Captivate. An LCMS can feed content to different platforms for different delivery methods, while still allowing for the management of content to be synced from in the LCMS itself. Content can be fed into one or more LMSs without having to download, upload or reload to keep files in sync. Content can also be embedded within other applications such as Salesforce or fed to a Learning Experience Platform, such as Degreed or EdCast.
Why Do You Need an LCMS?
If your organization struggles to do any of the following, you should consider an LCMS
Quality content is key and can be time consuming and costly to build. An LCMS puts all of your source files in a single location to solve some of the most common content challenges that an LMS just cannot address.
Three of the Most Robust LCMS Features
Centralizes content authoring, storage, management, and maintainance. Because an LCMS uses single-source-authoring, edits and updates are made once, and can be pushed to all existing derivatives and outputs. Appropriate branding, page layout, and styling are automatically added based on the specific output type.
Simplifies personalization at scale. An LCMS allows content authors to tailor the context around content to meet the unique needs of each audience, without creating a maintenance nightmare. Users can map out and reuse the content that is common among all audiences and customize contextual content that needs to be personalized.
Provides robust delivery and analytics options. An LCMS includes a delivery and analysis platform to track exactly how users interact with learning content. Dashboards provide an accurate and objective picture of content engagement and performance.