Bryan Chapman on Single Sourcing

In this podcast, Bryan Chapman, Chief Learning Strategist at Chapman Alliance, discusses one of the biggest trends he sees today in his consulting practice: the concept of single sourcing for advanced reusability.

Single sourcing is when a single production pass for content creation is output to multiple delivery formats. Bryan discusses how this trend - already highly successful in the publishing industry – is now being actively applied to training development. Bryan shares with us some of the issues his customers face creating reusable content and also gives the audience some tips to facilitate successful single-source implementation that can yield significant productivity gains.