Home
About
Feed
iTunes
Facebook
Videos
Blog
Xyleme-
Participate
Join us on Facebook
blogs (at) xyleme.com
-
Syndicate
Aug
5
Ben Martin is a recognized expert in “write once and reuse” content management strategies and an authority in reuse of information across multiple languages. In the first of this two-part podcast on content globalization, he explains the issues and obstacles organizations face trying to localize and translate content for a global audience.
Ben argues that by not recognizing the value of linguistic assets and by putting no enterprise strategy in place for content globalization, organizations are limited in their ability to: conceptualize a content product for the global marketplace, internationalize that content so it can handle multiple languages and cultural conventions, and localize content for various markets, regions or localities. He also briefly discusses how a single-source initiative can help companies effectively leverage their enterprise translation efforts so as to maximize the ROI of their translation spend.
Also, please don’t forget to listen to the second part of Ben’s podcast where he explores best practices organizations should follow to effectively globalize their content.
(1 votes)
Loading ...
Comments
One Response to “Ben Martin on Effective Content Globalization (Part I)”
[...] in their diet” and develop a strategy to maintain their global brand. Also, don’t forget to listen to the first part of Ben’s podcast where he analyzes the issues organizations have to deal with when trying to localize and translate [...]