The success of the conservation leader, Rare, lies in providing effective training for their advocates, staff and campaign managers who are located in over 50 countries around the world. It comes as no surprise that Rare needed a strong, central content repository and help managing extensive content that required multiple translations and regional customizations.
Switching to authoring and managing through Xyleme allowed Rare to streamline the content process. Single source authoring meant content as small, easily-consumable nuggets and therefore single iterations of each piece of content versus having to comb through an entire Master’s Degree curriculum to locate updates and changes.
A previous pain point; The Rare Pride Campaign training program was maintained in five different languages - English, Spanish, Indonesian, Mandarin and Bahasa Indonesian –and customized to dozens of regions. With Xyleme, translation costs were cut by nearly 30%, as well as a reduction in time required, when translators found they were able to work directly in the Xyleme content management system. This also equaled a faster time-to-market as they were able to eliminate the need to outsource translators.
Rare has been able to harness the power of Xyleme’s dynamic system to propel them to the next level of producing content efficiently. As Rare looks to the near future, training managers hope to be able to both deliver and measure the effectiveness of their content from anywhere in the world using Xyleme’s cloud delivery solution.