The Global Training Organization (GTO) was challenged to deliver learning content at the same pace at which the company was innovating solutions through product development and acquisitions. In parallel, global sales teams were demanding access to product information in smaller, more consumable forms than traditional Instructor-led courses and eLearning. They were seeking a way to offer educational experiences that were relevant for today’s business and portfolio, while providing the best modality for the learner.
It’s not surprising that Nielsen, the company that studies consumer behaviors, understood that the consumerization of learning would require a fundamental shift in the way they produced learning content. They started with 2 small pilots and an attitude that “they didn’t know what they didn’t know.” In a very short time, they were delivering more modalities in smaller chunks to the business who was very pleased with the quality and speed improvements.
For Nielsen it is about the journey to personalization and anywhere, anytime access to learning. In Year 1, Content was King. They achieved collaborative authoring, standardization of outputs, content strategy, and built a products content library.
Now in Year 2, they are bringing more learning content into the process, breaking down information silos through content sharing and reuse, and implementing delivery and mobile solutions from Xyleme.
In Year 3, the Learner will be King. They will offer all learners the choice on when and how they want to consume content, by developing a robust library with multiple modalities that is 100% accurate at any point in time.