Jeffrey Katzman

Jeffrey Katzman

avatar: 

Jeffrey Katzman – Xyleme Founder & Chief Learning Officer

Jeff is one of the top Dawn of Learning contributors. His posts are always provocative and at the cutting-edge of learning technology trends. Jeff has 2 children and lives in Boulder CO where he pursues his passion for music as a song writer and multi-instrumentalist. He also enjoys all Colorado has to offer year round and is an avid skier, mountain biker, hiker, and camper.

At Xyleme, Jeff is a product visionary, consistently driving innovation of learning technologies and content management. His core belief of making learning as intuitive as possible drives much of Xyleme’s development. Prior to Xyleme, Jeff was the thought leader and product visionary for three market-leading Learning technology companies.

I will be dating myself here, but so much of the orthodoxy in the instructional design process was forged back in the late 80’s and early 90’s when the only Computer-Based Training (CBT) tools were Toolbook for the PC, and Hypercard for the Mac. Back then, the metaphor was a deck of cards and each card was a 640×480 screen’s worth of content. Due to the technical constraints it became a law that “pages must not scroll”.  The idea that you might allow scrolling was to many an Instruction Designer taboo.

It’s a new world out there for the Instructional Designer. It’s an entirely different canvas, with new colors on the pallet. It’s no longer about producing 3-ring binders, or monolithic eLearning. It’s about harnessing the new ways of learning that are enabled by a new breed of technology, and a cultural shift in how we use it.

I know it’s a bold statement but just for a minute here, humor me and think about a world without physical textbooks, where teachers assign, distribute, receive assignments and grade on a tablet computer. Where students can receive and complete assignments, and follow their grades on their tablet. Learning on a tablet means no paper, no heavy backpacks, instantaneous feedback, financial savings and the ability for customization to each student.