Jeffrey Katzman

Jeffrey Katzman

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Jeffrey Katzman – Xyleme Founder & Chief Learning Officer

Jeff is one of the top Dawn of Learning contributors. His posts are always provocative and at the cutting-edge of learning technology trends. Jeff has 2 children and lives in Boulder CO where he pursues his passion for music as a song writer and multi-instrumentalist. He also enjoys all Colorado has to offer year round and is an avid skier, mountain biker, hiker, and camper.

At Xyleme, Jeff is a product visionary, consistently driving innovation of learning technologies and content management. His core belief of making learning as intuitive as possible drives much of Xyleme’s development. Prior to Xyleme, Jeff was the thought leader and product visionary for three market-leading Learning technology companies.

This is the 3rd in a series of 3 pertaining to how personalized learning can be applied to education and training. In the first I explored the application of personalization in K12, and in the second how personalization can be applied to high-skill knowledge workers. In this post, I explore how personalization is already enabling service workers in the retail industry learn job skills at a fraction of the cost of traditionally-developed training.

Personalization:  The Training Solution for Service-Oriented, High Employee-Turnover Industries

This is the 2nd in a 3 part series addressing the impact of personalization in the education and training markets. In the first post, I addressed the application of personalization in K12. In this post I address use cases that apply to a high-skilled knowledge workforce.

Personalization for the high-skill knowledge worker

Personalized learning has different applications for different audiences. In the previous post, I discussed how personalization is a key plank in the educational reform movement.

Over the next weeks, I will be writing about personalized learning and how that applies to different learning populations. At first I’ll address K12 learning, then I’ll address how personalization affects a high-skill knowledge workforce, and a service workforce.

Is K12 ready for Personalized Learning?

For better or worse, the development of learning content has been a one-way push process. As instructional designers, we create our learning products, package them up with all the content and media, wish them well, and ship them off to the LMS’s – never to be seen again.  Once gone, we lose all connection and control of our content – and this has some obvious drawbacks:

We may have all been drinking the same cool-aid, but at the IMS Global Learning Consortium Learning Impact Conference in Toronto, there was a meeting of the minds.

While it was a small gathering, the caliber of people and level of engagement of the participants was impressive.