Archive for the 'Reusability 2.0' category
When I was a kid, Mom explained to me that Elvis’ music and dance moves had once been considered scandalous.
Elvis!? Elvis impersonators officiate weddings. His music has joined that category of cultural artifact that’s now considered suitable for all ages. If he were performing on American Idol today, he would offend exactly none of the show’s faithful audience. For mainstream America, Elvis is establishment now.
Which is exactly how it should be in a culture that’s responsive to change.
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We were recently able to talk with both Elliott Masie and Dr. Conrad Gottfredson about informal learning, multichannel publishing and performance support for the Xyleme podcast series.
Challenge and Need
Gottfredson said that it was the job of learning professionals to support learners throughout their journey, and has identified five key moments of need where they require support. He started by listing the two traditional points of need; when learning new information and when building on past learning. He then added three additional stages where learners often need on-demand information and assistance; applying and remembering what they’ve learned, troubleshooting and resolving problems, and when facing change.
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I recently spoke with Elliott Masie in advance of Learning2007, which is coming up in Orlando later this month. Elliott was kind enough to allow me to record a podcast with him which you can listen at:
http://www.learning2007.com/podcasts/supplier-podcasts/xyleme.html
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I just returned from London where I had an amazing couple of days learning more about Reusability 2.0!
I started at the NetDimensions User Conference, where I had the opportunity to give a presentation about Learning Content Management and Reusability 2.0 (thank you Jay Shaw for inviting me). My presentation followed one by John Catlin, CEO of Tactics Consulting, who had spent the hour before me discussing the case for reusable content. John and his firm have a wealth of experience with single source content development and reviewed his work at several of clients in Australia who they had helped successfully implement reusable content solutions. He explained the “why “and I got to follow with the “how” (Xyleme LCMS). John really made my job a lot easier. And the funny part is, while John and I met briefly about year ago, I hadn’t spoken to him since and didn’t know what he was going to present. Thank you John for preceding me!
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After the question, “Will reusable learning objects work?”, the next most frequent question is ,“Will this require big changes for my instructional designers, writers and SMEs?”
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Single Source Authoring using XML for Multi-Channel Publishing has been proven in many industries to significantly reduce content development costs, save time and improve quality. What is different and unique about developing learning content is the additional complexity of several learning standards (SCORM for example). In our world, dealing with drag and drop activities, animations and course sequencing are much harder than simply transforming content from print to the web.
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True learning object reusability has been for the most part, a pipe dream since Cisco introduced their Reuse Information Object Strategy in 1999. According to Bersin’s “Learning Content Management Systems: What Works” report, 77% of their members surveyed cite learning object reuse as the top reason for purchasing a LCMS. However, less than 40% of those surveyed who have an LCMS actually reuse content – and it’s safe to assume that the vast majority of this content reuse is within a single delivery format like e-learning.
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