This entry was posted on Wednesday, July 9th, 2008 at 3:23 am by Dawn and is filed under Industry talk, Reusability 2.0, XML and learning standards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Your choices in social and CRM technology are important, as Jay Deragon notes, because customers’ expectations are increasingly set by the social media paradigm. How will you make them?
There’s a definite ‘feel’ that social media and web 2.0 relations tend to have, so it’s important that the implementation team have people on board who understand the communication culture that customers are increasingly insisting on.
Which got me thinking about something Harold Jarche just wrote, about relying on learning professionals as first responders for triaging tech necessities. The edubloggers I read are very plugged into these sorts of social media applications, which could make them great resources for navigating the cultural environment Deragon describes, if an organization had one on staff.
Not that I’m saying an instructional designer is specifically required. Just that they’d be an example of how people can be identified as key go-to experts on how these critical social media applications can be used, whose advice could be integrated into a larger communication and relationship management strategy. Sometimes that identification could be made on the basis of the professional culture surrounding a particular job field. People do generally watch peers in their field to guide their professional progress against, whichever company they work for.
Unfortunately often, an organization may single out younger workers and send them off to start a bare bones facebook presence as their concession to social media mores. It seems such age-segregated efforts are often marginalized and their work treated as a box that needs to be checked off, instead of tied into core efforts. I don’t recommend that plan.
Whatever way you go about moving towards a social media aesthetic, though, they need to find and rely on team members who understand the culture of these tools. Relying on social media natives can push you past having a presence and into being a full participant.
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