Investing in your Single-Source Nightmare
I recently read a terrific blog post by HBS Professor Rosabeth Moss Kanter entitled “To Master Change, First Dread It.” In it, she argues:
“A counter-intuitive tip for mastering change is to start by wallowing in the feelings of dread it arouses. The sheer nail-biting horror of it all. Get in touch with every negative aspect, all the things that could go wrong. Then figure out a way to get that negative force on your side. In short, Dream your worst nightmare and invest in it.”
Nowhere in the learning industry today are stakeholders facing greater change than in the move towards single-source learning. The dream is grand one: content reusability, multi-modal delivery and real-time customization – all from a single source of enterprise content to meet the requirements of learners worldwide.
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Dawn Poulos is the primary author of this blog. She is Xyleme's VP of Marketing, writes a lot about XML, learns a tremendous amount from the training community and hopes she’s adding some insight.