I remember the first time I went out on a sales call. I was a young engineer and I really didn’t know much about sales. After the call, the VP of Sales I was with gave me a book called “Prospecting Your Way to Sales Success”. It was a great story about the discipline sales professionals need to be successful. Contrary to what many people believe, the best sales professionals are not “the slick salesman” or the “tell them what they want to hear to get the deal” type. The best sales people have a methodology and rigorously follow it. The most successful sales people will tell you that sales is a hard profession, and the key is making the hard things easier to do.
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Mark Instructional Design, Single Source Instructional Design, Instructional design for single source, reusable content, single-source publishing, XML content