The top 10 reasons your mobile learning strategy will fail
While the focus of this post is not specifically Apple or the iPad, it’s almost impossible to talk about successful mobile strategies without recognizing that the iPad has created a transitional moment for the Learning & Development world. The reasons why have been the subject of countless blog posts, but I think DreamWorks founder Jeffrey Katzenberg, in this video from TechCrunch, says it best:
“[The iPad] it’s the first device that actually is a reflection of me – or us. It’s so revolutionary that it’s no longer about me adapting myself to somebody else’s set of programmings or the way in which a device is going to engage. It is the reverse. It is as though I’m looking in a mirror.”
I love this description because it encapsulates what should be the crux of any mobile learning strategy. That is, recognizing that mobile content delivery should be fully controlled by the learner. In other words, what content the learner wants; where and when they want it; and how they want it delivered – with no constraints.
While it took the iPad to make learner-controlled content a reality, this level of flexibility is now the gold standard for delivery to any device, be it tablets, smart phones or any number of performance support devices.
For learning organizations, the clear challenge to meet this gold standard in their frenzied rush to mLearning will be to NOT repeat the mistakes that were made in the move from classroom to on-line training. It’s been 15 years since the introduction of computer-based training and our industry still struggles with delivering engaging eLearning, developing it in a cost effective way and achieving positive learner outcomes.
We all know that old habits die hard, so here are 10 repeat offenders that could deliver a devastating blow to your mLearning strategy:
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Last month, I moderated an educational webinar on mobile learning and I was fortunate enough to get some of the leading experts in the field, Judy Brown, Tyson Greer and Allison Rossett, to participate in an online panel discussion to discuss a broad range of topics around mLearning and mSupport.
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Dawn Poulos is the primary author of this blog. She is Xyleme's VP of Marketing, writes a lot about XML, learns a tremendous amount from the training community and hopes she’s adding some insight.