Whether you’re eyeing markets in the next town or across continents, Nielsen understands the importance of knowing what consumers watch and buy.
They study consumers in more than 100 countries to give customers the most complete view of trends and habits worldwide. Their business is constantly evolving, not only in terms of where and what they measure, but also in how their insights can help organizations drive profitable growth.
Nielsen approached Xyleme with one main challenge: they needed the ability to efficiently update their dynamic learning content.
Specifically, Xyleme LCMS supports Nielsen in two areas of their learning:
- The ability to better manage their content and content versions
- The ability to customize versions of their content for different audiences
Nielsen attributes their learning success to the attitude of their staff and the power of Xyleme’s platform, which enables simple content reuse via “content nuggets” and publishing to many outputs from a single source.
Nielsen approached Xyleme with one main challenge: they needed the ability to efficiently update their dynamic learning content. Learn more about Nielsen's use of Xyleme LCMS.